Search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and/or quality of traffic to a web site from search engines, via natural search results through increasing the positions of a web site within the search engines, using careful analysis and research techniques.

A website needs to be written in a way that is considered to be friendly to Search Engines, if a website makes it easy for a website to be indexed (read) by the search engine spiders it has a greater chance of achieving good results in the Search Engine Result Pages (SERPs).

The most critical step of a search engine optimization is to understand how a search engine spider works, MAS Group know what the search engines are looking for and what techniques they give greater credibility to search engine optimization helps companies not only increase traffic to their websites, but also increase web generated sales, supported by the traffic quality and relevancy to the prospective buyers communities.

Search engine Marketing (SEM)

Search engine marketing (SEM) is a form of emarketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of contextual advertising, paid inclusion and Pay-Per-Click (PPC).

PPC is the sponsored links. The sponsored links are the first results appear in the colored box in SERPs and/or the right column of SERPs. The Search engine displays the ads in response to the initial search query and the advertiser, only pays once the ads are clicked on. This makes PPC an efficient way of advertising, even for smaller businesses.

Social Media Optimization (SMO)

ocial Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.

Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third party community functionalities like images and videos. Using Consumer Generated Media (CGM) and Social Networking platforms such as blogs, Facebook, MySpace, Flickr, YouTube and Twitter - Social Media Marketing allows you to spread your branded message to the world.

For the best results, MAS Group encourages direct interaction between the many various Social Media platforms. Brands and consumers can communicate in an open, honest and personal arena, which strengthens your company's presence online and drives traffic to your website. Mediocre engagement


  • Facebook
  • Blogger
  • Youtube Channel (Subsucrbtion)
  • Twitter (# of Business )
  • Viral Marketing -Banners ads Such as (MSN Arabia – Masrway – yahoo .....etc)